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website: www.advantage-sw.biz email: judi@advantage-sw.biz |
26 years ago the Small Industries Group Business Forum was set up in Bridgwater. Over time, it became known as ‘SIG Business Forum’, with a logo showing an acorn.
‘SIG’, of course, meant nothing to new members and in any case the term ‘small industries’ does not reflect the membership, many of whom are not in industry and some of whom are not small.
Accordingly, in 2002 the Committee decided on a new image for the organisation using the skills of the members engaged in graphic design and copywriting.
The name ‘Advantage SouthWest’ was unanimously selected as portraying the upbeat, dynamic nature of the organisation in the new century.
A new logotype was commissioned, designed and approved. The chosen design has three elements, a symbol reflecting the energy of Advantage SouthWest and its geographical position, a typographic version of the name and a strap line ‘doing the business’ underlining what Advantage SouthWest is about.
A fresh corporate style incorporating the new logotype is being implemented on all stationery and promotional literature, exhibition display panels, the website, business gifts, news releases/advertising.
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